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MAKE A DIFFERENCE TOUR’S SECOND LIVE WEBCAST SHATTERS PREVIOUS RECORD

WITH NEARLY 742,000 TUNING IN TO SEE THIRD DAY, TOBYMAC, MICHAEL W. SMITH
AND MAX LUCADO ON HEARITFIRST.COM

Tour Sets High-Tech Milestone As Largest Christian Concert Webcast,
Breaking Previous Record by 400%
as Fans from 99 Countries Watch Live

NASHVILLE, TN—October, 29, 2010—Shattering its own record set just two weeks earlier, the fall’s largest Christian concert tour— World Vision’s “Make A Difference Tour”—set a new milestone as the largest live webcast of any Christian concert ever reported when it recently streamed live from Wichita Falls, Texas (Oct. 23) to nearly 742,000 people, from 99 different countries – all who tuned in to see GRAMMY® award-winning recording artists TobyMac, Michael W. Smith and Third Day, along with New York Times best-selling author Max Lucado. This new total breaks the previous record of 186,000 set earlier this month by nearly 400 per cent, indicating at least 4 times as many people tuned in to the second live webcast, an unprecedented number for any Christian music concert and one that producers say ranks in the top of all live concert webcasts.

The live webcast was broadcast on HearItFirst.com in conjunction with broadcast producer and bandwidth provider 3TierStrategy, LLC. Delivered through 3Tier Strategy’s EZ Live Stream Live Event app, the concert was viewed live via the Web, iPhone, Live in Facebook and also included a text chat for people all around the world to communicate. Viewers were able to give suggested donations of $10 to access the live concert stream, with donated monies to benefit World Vision’s Ugandan Food and Water Relief efforts ( http://media.hearitfirst.com/download/madtour/Uganda.pdf).

The Make A Difference Tour is wrapping up this weekend, with final shows Friday in Dayton, Ohio, and Saturday in Fayetteville, North Carolina. For more information, visit www.MakeADifferenceTour.com.

World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. For more on World Vision, go to www.worldvision.org.

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