THERE’S NO HURT TOO BIG FOR GOD!
BIG IDEA ENTERTAINMENT TO RELEASE ALL-NEW DVD TITLE
THAT FEATURES A LESSON IN HANDLING HURT
VeggieTales®: Robin Good and His Not-So-Merry Men DVD Parody Perfect for Easter Gift Giving
Launch Supported by Extensive Marketing, Promotional and Licensing Campaign
FRANKLIN, TN (January 5, 2012) — Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release a brand-new DVD title, VeggieTales®: Robin Good and His Not-So-Merry Men, on March 3 and March 6, 2012 in Christian and general market stores respectively, just in time for the Easter holiday.
VeggieTales: Robin Good and His Not-So-Merry Men will feature plenty of high-energy, family-friendly music, including a new Silly Song with a theme that was selected through a recent online fan contest. The episode, based on Psalm 55:22 which says, “Give your burdens to the Lord for He will take care of you,” also includes the animated short, “Lenny & the Lost Birthday,” which further helps teach lessons about handling hurt and forgiveness.
“Helping children handle hurt and face disappointment is a challenge that is common to every family,” said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment. “Thankfully, God’s Word gives us guidance on how to grow through these challenges. Robin Good brings these biblical truths to life in a fun and engaging way that is easy for kids to understand. The lesson topic has been a top request of fans over the years, and we’re pleased to bring this resource to the market.”
The DVD launch is supported by a comprehensive marketing and advertising campaign. Licensing and promotional partners include Chuck E. Cheese’s® with in-store video monitor clips and FATZ Restaurants® with kids meal activity books, stickers, cups and retail coupons. Beginning in March, Big Idea Entertainment will hold promotional events at multiple NHL and NBA games. In addition, live events will be held nationwide at select theaters, retailers and churches, plus promoted during the VeggieTales Live! God Made You Special! tour, which launches February 26 in 35 markets, to coincide with the DVD release.
A long time ago, in the faraway town of Bethlingham, roved a band of merry men, led by the fearless Robin Good. Their mission: to help people by fundraising from the rich and giving to the poor! But when a greedy Prince starts stealing the townspeople’s hams, donations are down and Robin’s friends take off and decide to give robbing from the rich a try. Feeling rejected, Robin thinks things can’t get any worse, until he finds out that the ham-hoarding Prince has also captured his friends. Can Robin overcome his own hurt, rescue his friends and restore the townspeople’s hope? Find out in this fun Veggie story where kids learn that there’s no hurt too big for God!
Lenny & the Lost Birthday
Will someone, anyone, remember Lenny’s special day? How could it be misplaced – or is it just his mistake?