LIONSGATE® PRAYFIT 33-DAY TOTAL BODY CHALLENGE DVD HITS #1 ON AMAZON’S HOT NEW RELEASES
In keeping with the season of renewal, PrayFit unveils newly-designed website (www.prayfit.com)
LOS ANGELES, Calif. (January 5, 2012) – Prayfit 33-Day Total Body Challenge DVD from LIONSGATE® is currently ranked #1 on Amazon’s Hot New Releases (Faith & Spirituality section) . The 33-day workout system for a healthy body and strong spirit was developed by best-selling author, exercise physiologist and founder of Prayfit.com, Jimmy Peña. Currently available on DVD and Digital Download, Prayfit 33-Day Total Body Challenge was created to inspire those with weight loss goals and is a complete workout and motivational system designed to burn calories, build lean muscle and bolster your faith.
In keeping with the season of renewal, PrayFit also unveiled their newly-designed website today (www.prayfit.com). The PrayFit team worked with developer Cary Scott to implement the extensive overhaul which features an upgraded aesthetic, better social networking tools and an embedded microsite to showcase PrayFit’s first DVD project. Visitors can now listen to a wide selection of Prayfit daily devotionals (read by founder Jimmy Peña), shop an updated store for new products, apparel, designs and colors with greater ease.
Peña started PrayFit in 2008 as a daily blog with the simple intent of getting people to understand that their health can also be a means of praise. The DVD is the latest product in the growing line of PrayFit resources which already includes the Amazon best-selling book, Prayfit: Your Guide to A Healthy Body and A Stronger Faith in 28 Days. Prayfit’s ultimate goal is to reinforce the idea that we are wonderfully and fearfully made and that our bodies deserve our attention.
“In order to live an abundant life, we have to exercise faithfully,” says Peña. “To live forever, we have to exercise faith. Through Prayfit, we’re helping America do both.”
The DVD features a 33-day, 33-minute program that allows viewers to build strength, stamina and flexibility using only their bodyweight and includes four “Prayfit Minutes,” which provide inspiration for each week of work. Peña, whose clients have included Tyler Perry, Mario Lopez and LL Cool J, believes that this type of program carries wide appeal because of how user-friendly and effective it is, but that “33” also holds a much deeper meaning.